CREATIVE • LEADER • INSTRUCTOR • DESIGNER
Hi! I’m Michael Ortlieb!
I elevate teams to embrace and execute design thinking, and build products and design systems that synthesize brand voice and continuous improvement.
AerTrak IoT Fleet Management App
Move an app from an off-the-shelf, MVP look and feel to a mature and polished design system, and guide the transition by introducing a beta environment for new features and a user feedback loop for continuous improvement.
My Mitsubishi Connect Owner Portal
Redesign and identify areas of improvement to optimize user actions for Mitsubishi Europe’s owner portal, and align the portal with a refreshed Mitsubishi brand.
Aeris Support Center
Migrate a product support site to a modern framework, update content to align to audience metrics, and extend the brand voice of the company to a user-friendly, searchable support center.
Motorola Solutions Partner Finder
Create an application that allows customers to search and filter the Motorola Solutions partner channel in order to find the best fit for ordering products.
LiquidPlanner Mobile App Redesign
After completing an upleveled brand identity for a SaaS-based project management software company, visually transform and improve user flow for the mobile app.
Hearst Journalism Awards Website
A visual rebrand and upgrade to a user-friendly CMS to align with the site’s core audience of college students – while maintaining the historical aspects of the Hearst brand.
WHAT I DO
From initial research and discovery, interviews and user flows to wireframing, prototyping, A/B tested workflows and look-and-feel, I can craft an effective result optimized for your audience.
I lead design tools and design thinking workshops, and cultivate and mentor teams and talent.
I engage development teams to build beautiful products from design systems that stick. I focus on designing apps, web and software products desirable via an effective user and visual experience.
I ensure products are built with engagement and metrics to create a cycle of continuous improvement.
I’m proud to serve and have served startups and foundations to Fortune 100 companies.