Proving ROI for UX & UI since MMXII.
Great design makes users happy
and companies profitable
(and also happy).
Start scrolling to see what I do in 30 seconds or less.
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A product design leader who has served as both a people manager and a hands-on principal / staff designer, helping save companies millions of dollars via effective product design.
I wrangle the highly complex challenges that product managers, engineers and stakeholders face, creating useful digital experiences that turn balance sheets around, while keeping the group dynamic drama-free and fun.
Serving late-stage startups to the Fortune 50.
I’ve spent the last few years in regulated industries, including AI, healthcare, finance, cybersecurity and IoT.
Leveraging a foundational background in design, turning research into prototypes and leading with jobs to be done, ease of use and fit and finish.
Managing and growing experience design teams, teaching design thinking and design tools workshops, and mentoring new and aspiring creatives.

Figma Intro and Intermediate corporate workshops
Via the School of Visual Concepts, taught regular classes, in addition to corporate workshops for Nordstrom, REI, Microsoft, Brooks Running, Costco, Paula’s Choice and Cengage.

Design tools course for Amazon’s first UX apprenticeship program
Taught as a kickoff for a cohort of apprentices, 32 students spent a year going through a rigorous program where if they passed successfully they were guaranteed a full-time job at Amazon.

Design thinking workshops for an engineering-forward audience
Partnering with the Vice President of Customer Experience at Aeris, we created three design thinking workshops whose goal was to move an engineering-forward company towards design thinking.
Employees from engineering, support, sales and marketing (15 in Chicago, 15 in San Jose, and 25 in Noida) broke out into teams and tackled a card sort and wireframing exercise, and presented to the rest of the group.
And sharing knowledge, herding cats, kerning, karaoke, and running and cycling long distances slowly.

So now you know.
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